Here’s a hot new Halloween trend that has critics seriously spooked.
Parents across America are partaking in “switch witch” — a seemingly harmless practice that encourages their kids to trade cavity-causing trick-or-treat candy for toys.
But is it really a “new” trend?
While the exact origins of the practice are unknown, author Audrey R. Kinsman published the picture book “The Switch Witch and the Magic of Switchcraft” back in 2015, revolving around a good witch who visits homes to take candy in exchange for clothing, books and toys.
In recent years, a growing number of parents have begun implementing the practice into their Halloween routines, with TikTok and other social media platforms helping the idea to become a full-blown phenomenon — just in time for another round of trick-or-treating.
Earlier this month, Utah fitness influencers Emily and Levi Jensen went viral on Instagram, clocking up 755,000 likes with a video explaining how their two-year-old daughter Aria receives a visit from a switch witch after procuring her Halloween haul.
“This has been a great way to cut back on candy, but still enjoy Halloween,” Levi concludes.
On TikTok, mom Kristyn Cole clocked up more than 2 million views with a similar video explaining how she’s started the switch witch practice with her children.