Joelle Murray has a cute little coffee shop in Toronto, but she had some BIG dreams when she started a social media campaign to get Ryan Gosling to come into her shop, Grinder Cafe while he was in town for the Toronto International Film Festival. And you know what? Her persistence paid off! After 10 days of relentless Ryan Gosling posts and pics with a cardboard cutout of Gosling, the real Ryan Gosling strolled into Grinder and in Joelle’s words, she “hugged up on him wicked.”
Here’s a look at her campaign:
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 1, 2018
The Mayor of Toronto even stopped by to help!
— John Tory (@TorontosMayor) September 1, 2018
Day 4 of #ryanneedsgrinder .Real @RyanGosling meet Grinder Ryan. Think of the fun you could have taking selfies with a selfie. If you do you get to be entered into our contest. @idriselba didn't get that treatment #YYZ #TIFF #welovethis pic.twitter.com/8tvUK1c0yq
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 6, 2018
Day 6 of the #ryanneedsgrinder campaign. Tomorrow is the big #firstman #tiff premiere. We think @RyanGosling you need a Me day to prepare. May we suggest a #matchalatte @GrinderCoffeeTO with a fresh new do @LittleLondonBBR and a massage @pursuit. #beyourbestself #leslieville pic.twitter.com/geYYgogjQE
— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 8, 2018
TADAAAA! The Real Ryan Gosling!!
And this happened… it worked. Our #ryanneedsgrinder campaign actually worked. The man himself Ryan Gosling showed up…
Joelle tried something similar last year, when she attempted to get Idris Elba to come in to Grinder with no luck.
Day 10 of our #idrisneedsgrinder campaign. Get a selfie with the man himself. Idris Elba we have blown the marketing…