It’s a TikTok challenge record yourself screaming the stress out.

April is National Distracted Driving Awareness Month!!

A GM-branded TikTok challenge where parked drivers record themselves screaming the stress out of their system so they can drive with reduced distraction.

GM is launching a Branded TikTok Challenge using the hashtag #ScreamItOut.

We’re working with influencers who are known to tackle mental health topics who will create and share initial videos to get the challenge rolling.

The challenge will follow a simple and easy-to-do message structure:

1.   Driving while stressed can be distracting and dangerous 

2.  Screaming can be one way to relieve stress 

3.  Scream it out! 

4.  Challenge followers to do the same