Getting Married? Vera Wang says there’s nothing wrong with black wedding dresses.
The 72-year-old bridal wear designer says “A lot of people were shocked – they
said it was depressing to have brides in black.
Wang says ‘Not at all, it’s sexy,’”
“Then of course a lot of brides embraced it.”
“Pre-pandemic ‘black wedding dresses’ didn’t even rank in our search terms last year
and it’s doubled in the last 12 months.
We have seen a 3.7x growth year over year in black bridal gown sales,” according to Vera.
“The pandemic has moved many brides towards smaller events and more casual or
non-traditional cuts and styles – jumpsuits, short dresses, for example – to the point that
we launched a Little White Dress Boutique and expanded our color assortments last year
to provide more of those options for weddings and pre-wedding events.
Dozens of our styles come in a number of colors so that brides have options to have the
wedding dress they love in a color other than white.”
Sometimes things seem cool, but when it comes right down to it, tradition often wins out.
Would you wear a black wedding dress?