And the headline on seattlepi.com reads…
Skittles signs Marshawn Lynch to endorsement deal; city gets ‘Seattle Mix’
And ESPN reports:
While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand also will donate $10,000 to Lynch’s Fam First Foundation for every touchdown he scores in Sunday’s Super Bowl.
The deal marks the first time the rainbow candy brand ever has paid an athlete.
To celebrate the partnership, Skittles has made limited-edition packages of a “Seattle Mix,” a bag the brand will hand out this week that includes only circles of blue and green colors.
Seattle’s own Skittles will look like this:
The Seahawks say the special-edition Skittles will be available at auction with the proceeds going to charity.
More details here.
Pretty cool eh? - Shellie Hart