Do You 'ELF on the SHELF'?

What is the story behing the 'ELF on the SHELF'?  According to Wikipedia:

Every day from Thanksgiving until Christmas Eve, each family's scout elf watches over the children and then at night, once everyone goes to bed, the elf flies back to the North Pole to report back to Santa about what activities, good and bad, took place throughout the day. Before the family wakes up each morning, the scout elf flies back from the North Pole and hides. By hiding in a new spot each morning around the house, the scout elf and the family play an on-going game of hide and seek. The Elf on the Shelf explains that elves get their magic by being named.

Do you 'ELF on the SHELF'?  It's not too late:)  And here are some name suggestions for you...

- Shellie Hart

PHOTO:  Flickr CREATIVE COMMONS Peter Camyre