As much as a traditon for WARM 106.9 playing Christmas songs since Thanksgiving time and every year since 2001, Q13 Television (KCPQ Seattle) will bring back their tradition for another year. The Yule Log (Tape Loop of Firelogs) burning in the hearth. Your television will look like a fireplace. Christmas Day 4am-10am . Then turn on WARM 106.9 at the same time for the music, 36 Hours Of Christmas...Perfect match!
The history of this?
New York City’s WPIX was the very first station to broadcast a yule log, starting in 1966. Management at the time thought it would be a nice “Christmas gift” to viewers, as many New Yorkers live in apartment buildings which lack real fireplaces.
Although WPIX’s yule log gained rave reviews and big ratings, the idea didn’t spread to other markets immediately. The prospect of clearing out an entire day (or more) of programming — and commercials – isn’t too appetizing to most stations. After 23 years, even WPIX canceled its own Yule Log in 1990, citing the high cost of running commercial-free for an entire day. (By 2001, a new GM was in place and WPIX ”rekindled” the tradition.) Now TV has discovered sponsorship to pay the bills while the fire burns the glow of Christmas morning.
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